This study aims to examine the effect of Net Profit Margin (NPM). Quick Margin (QR). and Receivable Turnover Ratio (RT) on stock prices moderated by Dividend Payout Ratio and Debt to Asset Ratio. This study uses the research object of retail sub-sector companies in Southeast Asia for the period 2012-2020. https://www.parisnaturalfoodes.shop/product-category/herbal-colon-cleanser-forte/