This article presents a study of ongoing global and local changing practices by exploring the interaction between multimodal metaphor and narrative in advertising discourse. Thus. we make use of Conceptual Metaphor Theory (CMT) and Conceptual Integration Theory to compare how social changes and continuities are represented and re-contextualized in advertising discourse. across time. https://www.roneverhart.com/Tiny-Chicle-Squares-Chewing-Gum-Pink-1-5LB-Jar/